A luxury salon in the heart of San Francisco where beauty, creativity and community come together.
Welcome to Kosa Salon SF, a sanctuary of luxury nestled at the intersection of Fillmore and Union Streets in the vibrant Cow Hollow neighborhood of San Francisco. Surrounded by an array of shopping and dining options, Kosa is set against a backdrop of charming Victorian architecture and modern amenities. Union Street flows through Cow Hollow as it’s bustling commercial corridor, connecting it to nearby neighborhoods like Pacific Heights and the Marina District.
Kosa, meaning “head of hair” in Croatian, honors the legacy of founders Alexa Nelson, Monique Ginocchio, and Jessica Allen’s great-grandfather, Antone Zietich. Over 100 years ago, he emigrated from Croatia to San Francisco and purchased the building on Fillmore with just 40 gold coins at the age of 23. This spirit of entrepreneurship continues to inspire the salon’s mission today.
Since July 2025, Kosa has been proudly owned and operated by local entrepreneurs Jen Betti and Kopal Maheshwari. The salon features an exceptional team of talented stylists, renowned for their artistry in luxury hair transformations. Clients can immerse themselves in a soothing, spa-like atmosphere designed for rejuvenation and relaxation, allowing creativity and passion to flourish.
Our team of experienced stylists are passionate about helping you achieve your hair goals while delivering a personalized, relaxing and elevated salon experience.
For new customers, please call the salon at 415.374.7026
Existing customers, please call or text your stylist directly.

Skilled, passionate stylists with years of experience and ongoing education.

Every client is unique. We tailor every service to your style and goals.

We use high-quality products and sustainable practices whenever possible.

We're proud to be part of the Cow Hollow community and give back locally.
Years in SF
Happy Clients
Expert Stylists
Passionate